Why Ad.WRIGHT?

Ad.WRIGHT have been successfully designing and building functional and user friendly web sites for 7 years.

We concentrate on our clients core business goals and objectives, and we sit in the shoes of their customers to make sure we achieve the best user experience.

We are not just another creative digital agency, we are a full service agency with a dedicated interactive and software development team. Which means we can handle any size project.

Our goal is always to push the edge, while creating a balance of beautiful design and functionality. Our job is to make a web site work for both our clients and their customers and achieve measurable results.

Our Value Add

Ideas and Experience
We work in many different industry sectors, which we study and research to understand the competition and where we can create a difference for our clients. This gives us an advantage of bringing ideas and experience that we see achieving results and creating something fresh.

Marketing
With 'marketing' in mind, we aim to help our clients build web sites that are solid tools for their marketing department. Offering techniques that they can use to make the most from their 'front line' on the internet.

Web 2.0
We often use the latest techniques, including those described in Web 2.0 definitions i.e. AJAX or Flash Flex etc. Our team consists of different types of programmers so we can conquer any challenge thrown at us.

CMS
Of course our strong competency in CMS or 'content management systems' mean that we always design sites that give control back to the client. We do NOT hold our clients to ransom or charge huge license fees which has been the trend in the past.

Open Source
We can design web sites using nearly any platform or language, but prefer using open source technology to give clients real value to their projects. CMS can be developed in not only traditional methods but also using Flash, many big brand sites are now back using Flash with the increase in bandwidth and improved 'Flash player' speed.

Flash & CMS
This means that our clients are able to update their content, be it competitions, news or galleries with out having to contacting their agency to make changes. The marketing department can update their web site while still benefiting from the rich interactive content that Flash delivers.

Accessiblity
Ad.WRIGHT build web sites using guidlines developed by W3C (Worldwide Web consortium). This means our web sites are more accessible to a wider audience and will enjoy a better user experience. Good coded web sites will also enjoy favourable positioning in search engines.

CSS
All our web sites are coded using CSS (cascading style sheets) giving us improved accessibility and flexibility allowing major changes to be implemented faster. CSS also renders faster in browsers than traditional 'table based' design.

Compatibility
Because of the huge success of new web browsers finding their way on computer desktops, we are back to making sure that our sites we develop will function on Internet Explorer, Firefox and Safari.

Search Engine Optimisation
Ad.WRIGHT have been successful in SEO for many years. Our team are trained in SEO techniques, utilising a methodology that ensures that our sites are built with SEO in mind at every step.