TESTIMONIALS

ESET

Jane N., Head of Marketing
ESET Asia Pte Ltd

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ESET

I have been working with the team at Adwright Communications for 3 years. ESET has been working with Adwright on a few separate projects, and each project yields good results. I appreciate their flexibility when managing our projects, insightful analysis, and creative sparks when they work on our projects!

Jane N.
Head of Marketing
ESET Asia Pte Ltd

Apollo Marine Seafood Pte Ltd

Crono Lee, Group Marketing Manager
Apollo Marine Seafood Pte Ltd

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Apollo Marine Seafood Pte Ltd

Adwright team is a group of young but professional communicators and marketers. You have managed to translate our ideas of my brand into a reality. You are a partner that I will choose to work with for my next collaboration. Thanks, Adwright Team.

Crono Lee
Group Marketing Manager
Apollo Marine Seafood Pte Ltd

ICBC

Lu Ting Ting, Corporate Communications Manager
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

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ICBC

Over the last 5 years of collaboration, especially during the last 3 years of retainer-ship with Adwright, ICBC Singapore’s brand has been elevated. Adwright’s creative work and marketing advice have positively impacted our bank’s brand awareness and image. We are seeing more local customers walking into our branches, and we too saw an increase usage of our various banking facilities and services.

Lu Ting Ting
Corporate Communications Manager
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

RF International Holdings

Alan Chang, Co-Founder, Director
RF International Holdings

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RF International Holdings

In 2015, I started my branding journey with Adwright Communications. The work delivered has been on point, and it remains relevant to our company till today. I am so impressed with the work produced by the team. Hence, when I started a new financial digital platform RF International Holdings in 2019, I invited them to work on the branding strategy for my new business endeavour. They did not disappoint.

Alan Chang
Co-Founder, Director
RF International Holdings

ICBC

Chen Xiaoye, Head of Business Engagement Team (Retail Banking Department)
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

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ICBC

Adwright has translated the marketing objectives to promote ICBC Singapore’s debit card and banking services to encourage travellers to China to use the full suite of ICBC services. They formulated a visually appealing and easily understood campaign. We are seeing more Singaporeans coming to our branches to enquire about our promotions. We are very happy with this positive response.

Chen Xiaoye
Head of Business Engagement Team (Retail Banking Department)
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

The Connoisseur Concerto

Erry Siswandy, Manager – CRM & Marketing
Sarika Connoisseur Café Pte Ltd

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The Connoisseur Concerto

Adwright has been very professional yet thoughtful from the start. I appreciate their consultancy insights and their capability in translating our brand strategy and key objectives into visual communications.

I want to extend a big thank you to the team for creating a holistic brand positioning program for us and bringing out the best of our brand. Most of all, I can count on the team in supporting me to help make my visions of the brand into a reality. I am looking forward to the next project already.

Erry Siswandy
Manager – CRM & Marketing
Sarika Connoisseur Café Pte Ltd

UnionPay

Tracy Chen, Head (Regional Card Products)
UnionPay International Southeast Asia

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UnionPay

As an international card scheme in a highly competitive market, UnionPay International saw the need to break through the clutter in order to effectively communicate the value we bring to our customers. We approached Adwright to explore ways of doing so, and also brainstormed on new visuals to better articulate UnionPay’s values in a manner that was relevant to our customers.

They were great partners to work with – from the conceptualisation of our new visuals, to media planning and even to execution of the plans, they displayed professionalism and were open to suggestions and ideas. The visuals designed for our Premium Cards were well-received and refreshing for our brand.

Thank you Adwright, for partnering with us and we look forward to closer collaborations in future.

Tracy Chen
Head (Regional Card Products)
UnionPay International Southeast Asia

ICBC

Wu Lan, Marketing Manager (Credit Card Department)
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

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ICBC

The Zodiac Credit Card campaign was well-received as the card designs were unique, but more importantly, the campaign accentuated the key benefits of the card with clarity and prominent call to action. The campaign was a success. A total of more than 2000 applications were received when it was launched. More than 30% of these applicants are new customers.

Wu Lan
Marketing Manager (Credit Card Department)
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

UnionPay

Alvin Chia, Regional Brand & Communications Manager
UnionPay International Southeast Asia

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UnionPay

The payment landscape in Singapore is saturated with a wide range of payment options, products and services. As a relatively young brand, UnionPay is constantly localising our brand to win over the hearts of consumers and businesses alike.

Into our second year with Adwright Communications, we are happy to have a stellar team where conversations and ideas are effectively translated into targeted brand messaging and compelling visuals across multiple media platforms.

Alvin Chia
Regional Brand & Communications Manager
UnionPay International Southeast Asia

UnionPay

Lim Yu Xian, Assistant Product Manager
UnionPay International

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UnionPay

I would like to show my appreciation to Adwright for their hard work in helping us out with our product marketing efforts. We are very pleased with the set of visuals they have designed for us, which came out beautifully and managed to capture the essence of our Premium Cards. On top of that, the media buying was well planned and executed.
They are responsive and patient to our needs, which made working together a comfortable experience. Thank you Adwright!

Lim Yu Xian
Assistant Product Manager
UnionPay International

GT Robot Technology

Jasmine Seow, Merchandise Director
COURTS

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GT Robot Technology

We are very pleased that Adwright has done such a great job in enabling the new series of AI robot from GT Robot to resonate with consumers. The premium looking new packaging, educational POP material as well as the bite-sized consumer narratives have helped communicate the otherwise complex high-tech robot to consumers. From our experience, customers have a very short attention span and would normally not engage with technologies that they are not familiar with. However, most of our customers found WoBo interesting and are not intimidated to interact with it. Their interest is piqued, and WoBo has the ability to draw customers to stay at the experiential gondola for an extended time.

The experiential gondola is also a dance arena for WoBo to perform, and this made it even more interactive. COURTS is happy to see that the retail space given to GT Robot has helped to attract customers into COURTS, and we are certain that WoBo will continue to yield good results. The double-digit sales by units within the launch period is above our expectation, given that this is a premium high price range robot at SGD$1299.

Jasmine Seow
Merchandise Director, COURTS

GT Robot Technology

Revathi, PR Director
GT Robot Technology

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GT Robot Technology

We are excited by the Adwright Communications capabilities in helping us build a strong and differentiated brand presence within the AI robotics industry. The entire brand identity and communication messaging helped us in engaging with our consumer storytelling, PR and media opportunities. The agency’s creative approach also helped to explain complex AI features in more consumer-friendly terms and made engagement with consumers relevant.

Revathi
PR Director at GT Robot Technology

OA International Holdings

Alan Chang, Managing Director at OA International Holdings
OA International Holdings

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OA International Holdings

Adwright first helped to brand my CPA practice few years back when I just step out from employment. They know their work and pay attention to what matters most to their client. I am satisfied with their professionalism and subsequently engaged them to help with my new setup too. Branding and artwork, Adwright is the go-to agency.

Alan Chang
Managing Director at OA International Holdings

ICBC

Willa Wang, Personal Assistant to GM
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

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ICBC

Despite being the largest and most preferred RMB bank, ICBC’s local brand awareness remained fairly low for the past years. With Adwright’s involvement, we immediately realised what was lacking in terms of our brand communications.

Adwright tidied up ICBC’s brand system, visual assets and highlighted the need for consistency. In these three years, ICBC has not only elevated the brand awareness, but also witness significant savings on the marketing dollars as a result of a stronger brand recall.

This could not have been achieved without Adwright’s dedication and persistence.

Willa Wang
Personal Assistant to GM
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

HarriAnn's

Sharon Tan
Communicator | Brand Enthusiast | Heritage Food Lover & Preserver

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HarriAnn's

HarriAnn’s Pte Ltd worked with Adwright when we did our first branding exercise back in 2010 when we started our first retail and kitchen concept outlet. After a few years, we needed to revamp to stay fresh and relevant in consumers mind as we expanded into a cafe concept.

Although Adwright did not conceptualise and build on the initial branding exercise of this cafe concept, they are able to manage, interpret and execute our current collaterals and promotions materials in our current brand identity with precision.

We are very happy with Adwright’s overall service and truly appreciate their professionalism and deliverables.

Sharon Tan
Communicator | Brand Enthusiast | Heritage Food Lover & Preserver

UnionPay

Tricia Christabel Tan, Assistant Manager, Singapore Business Development
UnionPay International

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UnionPay

Adwright was a great partner in helping us in finding our feet and figuring our way in the early stages of our branding and positioning exercises.

The team was patient and took efforts to understand the company’s struggles and took it in their stride. Thank you for the 1 year of working with me!

Tricia Christabel Tan
Assistant Manager, Singapore Business Development
UnionPay International

Krystal Charm

Krystal Tan, Founder and Managing Director
Krystal Charm Etiquette Academy

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Krystal Charm

Krystal Charm Etiquette Academy is a new startup with limited budget for branding and advertising.

This does not deter the team in Adwright from taking up the account and showing their professionalism and dedication to help the company do up the designs of the logo, collateral sets, websites, stationery set, etc. I have clients who complimented positively on the designs especially the business cards and collateral sets.

Thank you very much to the team in Adwright for the great work delivered.

Krystal Tan
Founder and Managing Director
Krystal Charm Etiquette Academy

Yew Lee Metal Works

Chit Yee Foh, Business Development Manager
Yew Lee Metal Works Pte Ltd

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Yew Lee Metal Works

Yew Lee Metal Works has been around since 1970s. Having been around for four decades, we recognise the need for a brand refresh.

The challenge was that while we we see the need to attract the newer consumers from the current generation, we have to be careful in not losing the attention of our loyal, regular consumers as well. So how are we able to rejuvenate our established look and gain awareness with that in mind?

Not only has Adwright managed to come out with a solution to compliment our “old look” with a new identity, they have also helped and guided us by crafting a direction for our brand to adhere to.

On behalf of the management, I would like to thank Adwright for the collaboration and more importantly, the relationship that we have built on from this exercise.

Chit Yee Foh
Business Development Manager
Yew Lee Metal Works Pte Ltd

QAVAR

Eugene Ching, Co-founder
Director of QAVAR

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QAVAR

The team of talented experts from Adwright took every effort to get to know our company, and its people. They took that, applied their creative magic, their experience and their unique flair to create our company’s identity – one that we instantly recognised to be uniquely us. To date, we continue to receive compliments on the brand identity that Adwright created for us.

Adwright went out of their way to bring together the ideal with the practical, making sure to understand our needs, limitations, and expectations.

From the experience, it is clear that Adwright cares not just about their professionalism and quality of work, which are excellent, but about us, as a company. In many ways, they exceeded our expectations.

Eugene Ching
Co-founder, Director of QAVAR

Haleywood

Mr. Ong Kim Chuan, CEO
Haleywood Industries Pte Ltd

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Haleywood

Haleywood would like to thank Adwright for all the work it put into helping to launch our new brand on time. If not for the guidance and hard work of the staff at Adwright, the launch would not have been possible.

They went beyond their original job scope many times so as to assure that Haleywood would be able to have sufficient materials and collaterals for its new launch, even flying themselves to Shanghai for the launch so as to ensure it went as smoothly as possible.

Mr. Ong Kim Chuan
CEO
Haleywood Industries Pte Ltd

Tyche Group

Steve Gollop, CEO
Tyche Group

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Tyche Group

In 2001 Tyche Group (aka BridgeWater) was born and I was so pleased to ask Danny to give our first baby some classy character and he far surpassed our expectations. The design fitted every aspect which we were trying to portray and generated much praise from all directions. In particular it addressed our main concern of giving strength and security to a brand new finance company.

Thank you Adwright and especially Danny. Mutual trust and friendship in business is the best possible result from such interaction and makes ones working life a real pleasure.

Steve Gollop
CEO
Tyche Group

ICBC

Youfang Cao, Corporate Communications Senior Manager
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

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ICBC

ICBC Singapore (Industrial and Commercial Bank of China, Singapore Branch) has been a long-term customer of Adwright Communications since 2015. I am constantly delighted by the deliverables that I have tasked the team. They have always been on trend and able to share insightful ideations for our campaigns. I look forward to our partnership in the years to come.

Youfang Cao
Corporate Communications Senior Manager
Industrial and Commercial Bank of China Limited (ICBC),  Singapore Branch

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