According to a recent report by comScore in its first ever study of the worldwide search activity, Google retained its global search crown in August, but some smaller competitors in China and South Korea are giving the company a run for its money in Asia.

With Google’s USD$3.1 billion buyout of online advertisement company DoubleClick and Microsoft’s recent USD$6 billion acquisition of digital
marketing company aQuantive, the world of online advertising is dramatically
shifting into high gear.