Search Engine Optimization (SEO)


We have been using SEO for web sites for the past 7 years and use only the safest of methods that do not jeopardise long term success in the various search engines. Some companies employ techniques that can possibly get a site dropped completely from Google/Yahoo’s database. We advise and only use techniques that the search engines openly promote to be correct.

This includes;

  • How to create and categorise content, placing it correctly in the web site.
  • Advice and research on keywords to use in the website. A keyword policy is important to understand how and why your customers are searching for various product/services.
  • We advise how to place those keywords in the website.
  • How to create powerful linking in the site and advise on how to use this with the keyword research.
  • Proper use of meta data, including title pages and descriptions.
  • Outside linking strategies to create page ranking.
  • Correct web site coding to make sure it is ‘search friendly’, including ‘alt tags’ on any graphical content.
  • Search engine submission, we submit via various methods, plus if you are using our CMS (content management system) we can periodically parse the links in to Google and Yahoo to keep their database correct.

 

Search Engine Marketing

We can advise on strategies for various on-line media planning, whether it is managing your Google AdWords account or using targeted pay-per click vendors in Singapore and Asia that have accounts with identified websites and portals.

We can advise on which sites would be appropriate after researching and understanding the targeted customer profiling.