No matter what people say, print publishing is gasping its last breaths and the recession is rooting around for the life support plug. The new rule is: everything for everyone — no matter who or where they are.

As internet creator Sir Tim Berners Lee flipped on the switch for the world wide web in 1991, he had an inkling that it would lead to a global business revolution — and so along comes the demise of the mass print media and advertising markets. It was the shortest life span of any market in the history of man.

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