McDonald's opened its first restaurant in Singapore in 1979 at Liat Towers. Today, over 120 McDonald's restaurants across the island serve 55 million customers yearly.
With the global branding campaign of “i’m lovin’ it” back in 2003 still fresh on everybody’s mind, an urgent face-lift to the existing web site was needed.
With the main McDonald’s headquarters in the USA and managing the main global web site, a solid brand identity was already firmly established on-line.
Supporting country franchises that we felt were upholding and following the McDonald’s brand guidelines were the UK and Hong Kong web sites. The site had to be updateable and easy to manage.