Case Studies . Kewalram

Overview

The Kewalram Chanrai Group, together with their associate companies and subsidiaries, manufacture, trade and distribute a diverse range of products – from textiles, automotives, and agricultural products to waste management, computer peripherals and consumer electronics.

Challenges

A new brand identity was essential, and it should relate well to the brand. A website was also needed for the Chanrai Group. The website serves as a ‘common ground’ for all subsidiaries to adapt to. Thus, all subsidiary websites should adopt the same ‘look’.

Solutions

• Strategic Brand and Business Analysis

• Creation of Brand Identity

• Logo Design

• Website Development

• Corporate Portfolio

• Corporate Brochures

• Brand Guide

Results

  • Revamped Brand Identity and Logo encompasses the brand’s essence
  • Simple, clean and professional Website
  • Layout enables easy navigation
  • Corporate Brand Guide and Brochures that look presentable and professional
  • Company’s brand presence grew stronger
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