Case Studies .Children's Society
Overview
Children’s Society is an organization set up to help protect and nurture children and youth of all races and religions, especially those who are abused, neglected, or from dysfunctional families.
Challenges
As part of an ongoing awareness campaign to help the needy children, Children’s Society needs to reach out to more people out there. The message behind the campaign must be strong enough and it must be able to appeal to the general public who are influential in changing the lives of these children.
Components
- Design and Layout
- Conceptualization of Visuals and Copies
- Editorials
- Newspaper Advertorials
- Direct Mailers
Results
The idea behind creating a thought-provoking visual comes about with the notion to ‘mend a broken heart’. The intended message to bring about hope for those children is carried across effectively.
