I-S started out as a print magazine. It is a publication by Asia City and covers lifestyles, arts, cultures, reviews, and many other modern-day living topics for the urban trendsetter. As a go-to site for the latest happenings in Singapore, it has a mission to keep topics fresh and updated.
As a content-rich website, the design needs to be clean, neat and modernized. The layout is adapted across other subsidiary websites like “BK”, “HK” and “SH”, which belong to publications under the respective countries. The design is also made such that advertisements can be placed with high visibility.
The Drupal CMS is used, an upgrade from their previous version. The new CMS enables easy management of digital content. Also, social media aspects like Facebook and Twitter are integrated to facilitate the sharing of content links.
The result is a user-friendly website with easy navigation. Digital content can be managed with ease too. Publishing needs are met via the new online portal while other subsidiary websites are able to adopt ‘localization’ of content.