Case Studies . American Club
Overview
The American Club provides a gathering place for social, recreational, and business activities for members and their families in a distinctive American atmosphere. It serves as a home for expatriates, infusing American culture right here in Singapore.
Challenges
To create and develop a whole new website suited to American Club’s brand identity. The brand identity must be retained and enforced through the new website. It should be visible across all publications and platforms on the site.
Solutions
- Strategic analysis of The American Club’s business objectives
- A new website and layout were created and adhered to The American Club’s brand identity
- Layout was optimized for better browsing experience and functionality
Components
- Integrated User Feedback and Comments Sections
- Polling and Events
- Calendar
- Payment Gateway
- Featured Articles Space
- Advertising Space
- Listing and Directories
- Newsletter
- Search Engine Optimization
- Online Forms (subscription, etc)
Results
- Easy customization through a built-in content management system
- News and events can be updated with little fuss
- Easy navigation is made possible with clear layout plan and links
- Internal search option for added search convenience
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Site is more aligned, presentable, and professional
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