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Case Studies .ACRES

Overview

ACRES is a Singapore based non-profit organization and concentrates their efforts on issues such as wildlife protection and rescue, zoo animal welfare and promoting cruelty-free living.

‘Save the World’s Saddest Dolphins’ campaign is a recent initiative by ACRES in a bid to free the wild dolphins, which should not be kept under captivity for entertainment purposes.

Components

Adwright feels strongly towards this campaign and created a poster as a result. From art direction to copywriting, we hope to express strong sentiments towards this issue and raise some good awareness.

The poster is featured on Save the World’s Saddest Dolphins and Ric O’Barry Dolphin Project’s Facebook pages, garnering positive feedback from the public and the management teams.

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