ACRES is a Singapore based non-profit organization and concentrates their efforts on issues such as wildlife protection and rescue, zoo animal welfare and promoting cruelty-free living.
‘Save the World’s Saddest Dolphins’ campaign is a recent initiative by ACRES in a bid to free the wild dolphins, which should not be kept under captivity for entertainment purposes.
Adwright feels strongly towards this campaign and created a poster as a result. From art direction to copywriting, we hope to express strong sentiments towards this issue and raise some good awareness.
The poster is featured on Save the World’s Saddest Dolphins and Ric O’Barry Dolphin Project’s Facebook pages, garnering positive feedback from the public and the management teams.
"Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, I would wish I was dead.
When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately." - Nafe, Art Director