(Source: www.spring.gov.sg)

What is BrandPact?
BrandPact is a multi-agency initiative to better meet the varied brand development needs of local enterprises as they grow and expand within Singapore and into the global marketplace. This initiative aims to raise awareness and understanding of branding, develop brand savvy executives and catalyse the adoption of branding as a strategy for business competitiveness.

BrandPact consists of the following elements:

Brand Training
Branding experts will conduct regular brand training workshops to help companies gain a better understanding of what branding is and how they can build strong brands.

Brand Assessment
Companies will have access to brand diagnostic platforms either with branding experts or via on-line self help toolkits to determine the strengths, weaknesses, opportunities and threats that their brand faces and what they need to do to build a stronger brand.

Incentives
Eligible companies may look forward to support for brand projects which may include elements of training, manpower attachments, brand consultancy and development of marketing communications in their quest to build internal brand capabilities. Companies are invited to contact any of the administering agencies for information.

Brand Resources
Through a dedicated website, companies will be able to get online resources to build and enhance their brand knowledge. There will be research papers, articles and tips contributed by branding experts, a list of the brand consultants in Singapore, as well as a calendar of the various brand programmes and activities.

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International Enterprise Singapore
Formerly known as the Singapore Trade Development Board (TDB), International Enterprise Singapore (IE Singapore) is the lead agency spearheading Singapore’s efforts to develop its external economic wing.

Their mission is to help Singapore-based companies grow and internationalise successfully.They offer a wide range of services in 35 locations worldwide by using a 3C framework of assistance – Competency, Connections and Capital. Providing market information, assist enterprises to develop their business capabilities and find overseas partners.

At the same time, IE Singapore works to position Singapore as a base for foreign businesses to expand into the region in partnership with Singapore-based companies. For more information, please visit www.iesingapore.com

SPRING Singapore
SPRING (Standards, Productivity and Innovation Board) Singapore’s mission is to enhance the competitiveness of enterprises for a vibrant Singapore economy.

They work to nurture a pro-business environment that encourages enterprise formation and growth; facilitate the growth of industries; enhance productivity and innovation and capabilities of enterprises; and help increase access to markets and business opportunities. For more information, please visit www.spring.gov.sg

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