Ad.PUBLISH:

An online publishing solution designed originally for printed magazine and news publishers wanting to move their content online with a goal of utilising existing in-house resources and staff to manage, maintain and drive new business opportunities now available to owners of printed media.

Workflow driven:

The Ad.PUBLISH advantage is to enable an existing teams of editors, writers and contributors to deliver their content to multiple online magazine titles. Different magazine titles with their own unique URL and 'Brand Identity'.

Single login to manage a complete but simple content creation workflow, with full editorial approval and permission based publishing of content.

The content is fully tagged to create relationships with related articles and news and other forms of media, eg. video.

Articles and news items can be multi-lingual, regional and country specific if required.

Business focused:

We know that publishers require advice and consultancy to make the right choices when deciding how to convert a print based business online.

We advise clients on best practice and methods of maximizing the true value of their existing content and media. Driving new revenue from your current resources.

Speed of change is affecting every business owner, we can advise on new opportunities arising to build their business further and how to make that transition to building new revenue sources.

Brand building:

Ad.WRIGHT are branding specialists and are brand focused when delivering any solution. Our goal is to understand your customers and the perception and promises of the existing brand and what the brand owners would like to achieve and how to encourage change in the right direction.

How to engage existing customers, while encouraging new ones. Through choice of content and the creation of voice and discussion both with and for the consumer.

Marketing opportunity:

We can offer on-going support in new and creative marketing channels to drive readership and subscriptions. Whether through eDM promotion, online campaign, mobile or database mining.

Intelligence and reporting:

Advertisers are smarter and are asking more demanding questions with regards to content value, traffic, readership and demographics.

Building a full understanding of the different readership of your content has become even more important and can range much wider and more complex when dealing with online media. But it does offer new opportunities to be even more targeted. Advertisers require more accountability.