Ad.MOBILE:

A mobile publishing solution designed for any content owner wishing to create mobile phone versions of their traditional online content.

Ad.WRIGHT can help either convert or aggregate existing content from websites they own including brochure, magazine, news, catalogue or products and eCommerce producing mCommerce.

Alternatively we can also implement dedicated CMS driven mobile sites, updated by site owners.

Mobile websites can take advantage of 'user generated' content, galleries and video and drive commenting and interaction.

We can combine this with activation and marketing strategies, including SMS and eDM.

Mobile revolution:

For many years the idea of creating compelling content on a mobile device has been a pipe dream. Many factors have inhibited the mass use of more data intensive content.

Recent statistics are telling us this is now not true. The growth in overall data based traffic has grown and accelerated. Past is the idea of a tipping point, users are now desperately searching for new and interesting ways to use their mobile phones.

Since the beginning of the year, results of internet based search of phones like the Apple iPhone have shown 50% more usage than any other device.

This will not be unique to Apple in the future but describes that when the correct conditions are in place, mass market use is inevitable.

Country figures and usage vary but the extremes are that in the UK for example, there are more subscribers than population, describing that many have more than one device. In comparison to 60% of the population owning computers. On a global scale there are now more mobile devices than both computers and TV added together.

Mobile devices are only growing in standard functionality and together with very low data plans and widespread wireless access, the use of data intensive content eg. video, radio/music and images is proving to be very attractive.

Business focused:

We know that publishers and content owners require advice and consultancy to make the right choices when deciding how to convert a traditional internet based business through mobile devices.

We advise clients on best practice and methods of maximizing the true value of their existing content and media. Driving new revenue from your current resources.

Speed of change is affecting every business owner, we can advise on new opportnities arising to build their business further and how to make that transition to building new revenue sources.

Brand building:

Ad.WRIGHT are brand specialists and brand focused when delivering any solution. Our goal is to understand your customers and the perception and promises of the existing brand and what the brand owners would like to achieve and how to encourage change in the right direction.

How to engage existing customers, while encouraging new ones. Through choice of content and the creation of voice and discussion both with and for the consumer.

Mobile devices are creating great opportunities for companies to reach out to their customers giving them choice and even more accessibility to their brand.

Marketing opportunity:

We can offer on-going support and strategy in new and creative marketing channels to activate and introduce new customers to your brand. Whether through SMS, eDM and Direct Marketing, Public Relations and Advertising through both online and traditional printed channels.

Intelligence and reporting:

Advertisers are smarter and are asking more demanding questions with regards to content value, traffic, readership and demographics.

Building a fuller understanding of the different types of users consuming your content has become even more important.

Mobile can be used to further refine the information you already know about your customers, helping you do deliver better experiences or promotions to the right people, while getting the right information to advertisers ensuring confidence and accountability.